Saturday, 16 August 2008

Re-branding Labour

. Coffee House reports that the Labour government is considering a major 're-branding' exercise;

"Labour might drop its “new Labour for Britain” slogan and replace it with “Your Labour, Your Britain”. The thinking is that this would emphasise the ‘on your side’ fairness agenda that will underpin Brown’s attempt at an autumn fight-back. It also suggests that Labour is planning a more populist strategy in an attempt to try and stoke up its base which as recent elections have shown is thoroughly disillusioned with the party.

Dropping the ‘new Labour’ tag that Blair introduced would attract considerable comment. But Labour must be betting that it has got all it can out of the new Labour brand. Indeed, it has survived for long than most people expected. Back in 1997 in Blair’s 100 Days, Derek Draper—who is now back in Downing Street—was suggesting that new Labour would at some point re-brand itself as ‘Classic Labour.’"

Since this government is increasingly looking like the last turkey in the shop would my readers like to contribute any helpful suggestions??? The prize for the winner is permanent incarceration in Millbank Towers and a signed copy of 'I can make the world spin like your favourite CD baby' authored by the late and unlamented Peter Mandleson.

5 comments:

Anonymous said...

Er...

"I Can't Believe It's Not Centrally Planned Conservatism"

"New Continuing Social Democratic Party (now with added TUC)"

P.S. - Good old Derek Draper. Always liked the guy. Can be counted upon for a scandal or two, surely.

Darrell G said...

Spot prize!!! Just forward me your name and address and Mr Mandleson and 'the boys' will be around for nibbles and biscuits...

Charlotte Gore said...

Of course, I could start a company to come up with a new brand for them. I'll um and ah and consult then present them with a bill for my edgy, brave new brand for Labour:

"Labour"

I'm fairly certain I could get about half a mill from them for this.

Darrell G said...

Maybe....they should reverse their previous campaign...and present Gordon Brown as Flash Gordon and David Cameron as Ming the Merciless....just a thought...

David Gerard said...

I think Labour could pick a winner for the hotseat. (Or not.)