Friday, 27 June 2008

Winning here??

. Liberal Democrat Voice has seen quite a vigorous post-mortem on Henley. One of the points that I made was that it is time to ditch the slogan 'winning here'. My main reason for this assertion is not only has it proven to be divorced from the reality of Crewe and Nantwich and Henley but it is an assumptive slogan.

Stephen Tall quite rightly points out that it is to combat the impression that the Liberal Democrats cannot win. However, the net result when it comes to the votes being counted is allot of disappointed activists. This maybe connected to a drop in a number of activists cited by others as another thing that needs to be changed about our campaigning.

Also, to my mind it suggests the wrong mentality is coming across; parties are not elected to government until they have proved themselves an effective opposition and 'winning here' is not an oppositional slogan. As has been pointed out elsewhere the political climate is now radically different; we are not in a position to launch 'smash n grab' by-election raids, especially in Conservative seats. Therefore 'winning here' is no longer the issue per se; the issue is how our program differs from other parties and how effectively we will be at providing an opposition both to Labour in power and the Conservative surge.

It is time for a serious look at tactics and a shake-up not of personnel but the creation of a completely new 'playbook' to fit the changed circumstances.

2 comments:

Tabman said...

Have you ever read "The Structure of Scientific Revolutions" by Thomas Kuhn?

Darrell G said...

No I havent Tab...sounds interesting though...